Christmas may still feel a little way off, but in retail, September is the month when planning turns into action. Every year, Irish shoppers are starting earlier to spread the cost of Christmas and avoid last-minute stress.
For resellers in the daily living aids sector, this creates a valuable opportunity: positioning your store now as the go-to destination for practical and thoughtful gift solutions.
The good news? Functional gift giving continues to be a strong trend, and products lie the Uccello Kettle tick every box for families who want to give a gift that’s both useful and meaningful.
Why Christmas Shopping Starts in September
In recent years, shoppers have embraced early Christmas shopping. Rising costs of living, busier schedules, and concerns about availability have all encouraged customers to plan ahead. According to Kantar research, around 6% of adults in Ireland – roughly 241,000 people – begin planning their Christmas gifts as early as July or August.
These early birds tend to be younger adults (25-34), often buying for a large number of family members, and they are 164% more likely to spend over €1,200 on presents compared to the average shopper. For your store, this means the Christmas shopper could be walking through your door much sooner than you think.
Another reason to get prepared? Irish retailers themselves have leaned into the trend of so-called ”Christmas Creep”. High-profile stores like Brown Thomas have even launched Christmas ranged in August, showing that the festive selling season now begins far earlier than it used to.
Adult children in particular – one of the biggest customer groups for mobility and daily living aids – are already thinking about what to buy for parents and grandparents. Their priority isn’t just finding a gift but finding one that makes a genuine difference in life. That’s where your range comes in.
The Rise of Functional Gift Giving
Over the past few years, there’s been a noticeable shift away from ‘’nice to have’’ gifts and towards items that add real value. Functional gifts aren’t just practical – they show thought, care, and a deep understanding of the recipient’s needs.
The Uccello Kettle is a perfect example. Year after year, it has proven itself as one of the most popular Christmas gift ideas in Ireland for older loved ones. Its safe and easy pour design helps restore confidence in the kitchen while offering peace of mind for families.
As more customers look for meaningful Christmas gift ideas, it’s products like this that stand out on the shelf.
How to Maximise Christmas Sales in Your Store
Here are 5 ways you can prepare your business for the festive season:
1.Order early, stock smart
Avoid missing out on demand when sales spike early in November and December. Ensure you have enough stock now to carry you through the peak shopping season.
2.Create a ‘’Gift Solutions’’ section
Help customer fins what they’re looking for by dedicating a small space in-store to gift ideas. Bundle the Uccello Kettle with other kitchen accessories you stock like the Muggi of the Grip Mat for ready-made gift packs.
3.Use emotional signage
Customers respond to messages that connect. Try lines like: ‘’The perfect gift of independence for Mum or Dad’’ or ‘’A thoughtful Christmas gift that makes every day easier’’.
4.Highlight reviews and recommendations
Nothing convinces like real stories. Share, testimonials from customers who have gifted the kettle in previous years to inspire trust and reassurance.
5.Promote your visibility
Don’t forget to let customers know where they can find you. Our Find a Store page helps shoppers connect directly to their nearest reseller. Make sure your details are up to date.
Christmas 2025 will be here before you know it. By acting now, you can make sure your store is ready to capture early shoppers, delight families looking for meaningful Christmas gifts, and increase sales during the busiest retail period of the year.
With functional gift-giving on the rise and the Uccello Kettle already in high demand, there’s no better time to prepare. Don’t wait for the December rush – get ahead today.
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