Footfall may dip in the summer, but there’s a silver lining: quieter periods offer the perfect opportunity to improve how products are presented – and ultimately, how they perform.
We’ve seen it firsthand – some of the best-selling mobility and daily living aids aren’t reaching their full potential simply because of where and how they’re displayed.
Here are 3 simple fixes to help ensure your top products don’t go unnoticed.
Place Key Products at Eye Level – Not on the Floor or Top Shelf
If a customer has to bend down or reach up to see a product, they’re far less likely to engage with it – especially if that customer has limited mobility.
Take the Uccello Kettle, for example: it’s a tactile, visual product. When it’s at waist height or below, shoppers can’t see how it works – and they definitely won’t try it out.
Retail tip: Place key daily living aids between chest and waist height. If possible, create a dedicated ”independent living” zone where items like the Uccello Kettle, Muggi Cup Holder or Liquid Level Indicator live together. After all, ‘eye level is buy level’.
Use Language That Solves a Problem
What does your customer see when they walk by your shelves? Product names and price tags? Or a sign that speaks directly to what they might be struggling with?
Replace generic signage with real-world prompts like:
- ”Struggle to lift a kettle?”
- ”Need a safer way to pour?’
- ”Designed for arthritis, tremors & limited strength”
These types of messages connect quickly and emotionally with the people who need the assistance – or with the loved ones shopping for them.
Let Them See It, Touch It, Try It
Many assistive products are all about how they function. If customers can’t try or at least see a demonstration, they’re far less likely to buy. Whenever possible, have a display unit out of the box, ready to handle. Even better, add a little note: ”Pick me up – I pour with one finger!”
If space is tight, consider having a staff member demo the product when interest is shown – even a short explanation of how it works can double conversion rates.
Bonus: Ask Us for Help!
We now offer free merchandising advice to help you get the most out of your Uccello stock. If you’re not sure your current display is doing the job, just get in touch – a small tweak could lead to better engagement and more sales.
Ready to Rework Your Display?
Small changes add up. When the right products are shown in the right way, they sell themselves – even during slower retail months. August is the perfect time to reset your shelves and make sure every item is doing the heavy lifting for you.
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